http://www.designbylinden.com/about daily 0.75 2026-10-11 https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/99bd0b4f-a383-4f2d-963a-28268cc66581/Screenshot+2023-10-22+at+21.20.07.png About - Helping companies create great digital experiences. http://www.designbylinden.com/showcase daily 1.0 2026-11-03 https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/cde55183-492b-443e-875c-dc66ffddfbd6/Readly-team-impact.png Showcase - Building a product design team Growing design capability, quality and collaboration across product teams at Readly. https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/8e4048ac-86d6-4510-9529-f304ff63e5ad/T2P-teaser-ljusare.png Showcase - One experience across every screen Shaping a connected streaming experience across TV, web and mobile. https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/208a34d9-620f-44bf-b9f5-f65a920fe750/T2-brand.jpg Showcase - Turning a brand into a digital experience Leading Design at Tele2 https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/6a235aae-47b7-462e-b977-737c62195746/SR-teaser.png Showcase - Currently at Sveriges Radio Leading design direction and developing design practices across digital products. https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/fc292b59-43d0-4d5c-9fa5-bfd6946b2b7b/newest01.png Showcase https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/82e990aa-81f4-4207-aa29-055a3341c746/newest02.png Showcase https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/46e1ef47-c209-43f8-831c-fee1a54082d9/newest03.png Showcase https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/0cf8a075-644d-4abd-a8cd-38e58855151e/newest04.png Showcase https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/8887bf39-7782-4ff0-801b-16d242e411b8/Back%2Blogos%2Bcirkel.png Showcase - Let's talk design. Interested in my work or what I could bring to your team? Let’s connect. http://www.designbylinden.com/leading-design-at-tele2 daily 0.75 2026-10-10 https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/1618083152018-W0W8XY969VQDQ77SRTPG/IMG_9675.jpg Leading design at Tele2 https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/1618080678686-KB28D7G1BV4AHBSTC3LJ/Team-org-2020.jpg Leading design at Tele2 https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/1618081640575-ZEFPARY33V8MCC4EO3AQ/workshop-studio.png Leading design at Tele2 https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/1619080949253-RSDS43806MDOVLIU3YNO/5-levels-design.png Leading design at Tele2 https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/1618082589941-8SZTXFMC4L8VAQKD813G/process.png Leading design at Tele2 https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/1618082276642-3ALSCB9R6SR2FVYAKKJI/progression.jpg Leading design at Tele2 http://www.designbylinden.com/scaling-product-design-at-readly daily 0.75 2026-11-03 https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/e673400f-0f1d-4c7c-a4ce-81169e935c22/Readly-impact.png Scaling Product Design at Readly - Make it stand out Some of my impact as a design leader at Readly. https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/13000cc3-5a78-4a34-b85e-31911084c09b/Screenshot+2026-03-07+at+15.13.33.png Scaling Product Design at Readly https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/43c8749c-aa7f-4782-861b-793d70c94e19/Ska%CC%88rmavbild+2026-11-01+kl.+20.02.38.png Scaling Product Design at Readly - Make it stand out Parts of the design team during a kickoff, shaping the vision. https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/1618082276642-3ALSCB9R6SR2FVYAKKJI/progression.jpg Scaling Product Design at Readly https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/51426306-b6cb-485b-be42-f4399b38250b/readly-before-after.png Scaling Product Design at Readly - Make it stand out Visualisation of before and after state established in the Design Next level initiative. https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/6ea2f49c-d096-44cb-a441-ac9611536ee2/Readly-redesign.png Scaling Product Design at Readly Improved visual expression – less yellow – and coherent design system across web and apps. https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/51ee2d88-966f-4a80-b1d2-041679f9aefc/R-MFT.png Scaling Product Design at Readly https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/ac00bbff-6ed5-44db-bdb0-3cfb60ca4f15/readly-outcomes.png Scaling Product Design at Readly http://www.designbylinden.com/tele2-rebranding-experience daily 0.75 2026-11-03 https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/88bcb2d5-7798-4279-a662-325ba11c057b/T2-sajt-redesign.png Tele2 rebranding experience - Make it stand out Concept illustrating the Tele2’s new experience across web, app and self-service. https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/7b289ece-6561-4353-a34f-5a48f7ec24db/BrandX-logo.png Tele2 rebranding experience https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/1619101511869-6PXD0L39NR8KE0UEJC61/design-plan.png Tele2 rebranding experience - Make it stand out The transformation combined design direction and shared foundations with parallel work on navigation, purchase journeys and logged-in experiences across product teams. https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/a9f65f94-910a-4f6a-a1ad-ad7ee89006c8/T2+-+moodboard.png Tele2 rebranding experience Current state of Tele2 and Com Hem and moodboard for future state. https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/a84400af-2e64-47ae-8ba9-aae0cd58d6e4/T2+-+riktningar.png Tele2 rebranding experience - Make it stand out 3 visual concepts emerged: A/ Reliable – light evolution, B/ Neumorph – shadows and highlights, C/ Darkmode – darkblue backgrounds everywhere https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/c1773f45-e66e-4e4d-af2d-8ad577f47c40/T2-Startpage.png Tele2 rebranding experience - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/1619103292878-NQAVNSGFVLFHQ1707ZCF/User-test-lookback.jpg Tele2 rebranding experience - Make it stand out We tested accessability and usability of the new visual language as well as interactions and user flows. https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/1619103192779-PK1O9UVB7TEUE0EBIMNA/design-principles.jpg Tele2 rebranding experience - Make it stand out These became a bridge between brand intention and everyday product decisions across typography, colour, layout, interaction and motion. https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/3070da98-9431-4eb3-9bbc-22b5978eadd0/T2-Designsystem.png Tele2 rebranding experience https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/c500d587-7443-41e4-bffa-7077fb25b613/T2-Desktop-largescreens.png Tele2 rebranding experience http://www.designbylinden.com/ch-play-rebranding daily 0.75 2026-11-03 https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/7d82ff80-ee18-4a9c-b595-ae8bc5bd5870/CHPlay-collection.png CH Play rebranding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/f2dcb606-a029-4acc-9a0d-4ce0b2d1dcbb/CH-Before-After.png CH Play rebranding https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/1582799338115-ABM6TU9KNR2WQYF28LGU/Screenshot+2020-02-27+at+11.28.09.png CH Play rebranding I defined a design strategy and lead activities within 3 areas: Brand, Identity and Product design to help the team with prio and framing. https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/1582743996867-PZ7BLG9HJJG003KDLRPZ/Screenshot+2020-02-26+at+20.05.41.png CH Play rebranding Framework for the product design to help designers keep focus and explore within the constraints. https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/e4f83416-29fd-417f-b33c-eb04e613e9b9/CH-logos.png CH Play rebranding - Make it stand out Early explorations of logotypes and background colors in product design to help set cornerstones for colors in the brand. https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/1582817933945-4DZKTYILN09GD7RJVCFW/Play-designers.png CH Play rebranding - Make it stand out The design team in action in workshops that helped us shape the new experience, and yes I was there as well, facilitating the work. https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/1582793080319-GGOV5Z6HF5UNPSJ4CH78/Screenshot+2020-02-27+at+09.40.21.png CH Play rebranding - Make it stand out These became a bridge between brand intention and everyday product decisions across typography, colour, layout, interaction and motion. https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/1582742255304-CLW7YFXWE7PI7LJL4ICO/Logged-out-web.png CH Play rebranding Concept design for Web Start page logged out experience in desktop resolution. https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/076c3f85-f885-42a5-893b-d76cb09067fa/CH-Storymap.png CH Play rebranding Clickable prototypes from screens like this were tested in mobile devices to get feedback from real users before taking decisions. https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/7d82ff80-ee18-4a9c-b595-ae8bc5bd5870/CHPlay-collection.png CH Play rebranding https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/1582739883612-EU283H9JUWE57Y08PQZ9/Samsung.png CH Play rebranding The new Samsung Smart Tv experience is a good example on how the design evolved from the initial framework.