<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1" xmlns:xhtml="http://www.w3.org/1999/xhtml" xmlns:video="http://www.google.com/schemas/sitemap-video/1.1">
  <url>
    <loc>http://www.designbylinden.com/comhem-play-redesign</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-01-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/1600025824130-HUFMQ6ZNSKFO7P6DQO81/puff-chp-w.jpg</image:loc>
      <image:title>Comhem Play redesign</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.designbylinden.com/tele2-rebranding</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-04-22</lastmod>
  </url>
  <url>
    <loc>http://www.designbylinden.com/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-10-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/99bd0b4f-a383-4f2d-963a-28268cc66581/Screenshot+2023-10-22+at+21.20.07.png</image:loc>
      <image:title>About - Helping companies create great digital experiences.</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.designbylinden.com/showcase</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2026-11-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/4812db0e-cf3d-452f-9ecf-4f246aa56924/Dig-Heart-Only-5.png</image:loc>
      <image:title>Showcase - A designer at heart</image:title>
      <image:caption>I build strong teams, shape digital experiences and turn product ambition into meaningful outcomes. ↓</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/7034472c-55b3-4b9d-a437-9696920fb0d6/Readly-team.png</image:loc>
      <image:title>Showcase - Building a product design team</image:title>
      <image:caption>Growing design capability, quality and collaboration across product teams at Readly.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/8e4048ac-86d6-4510-9529-f304ff63e5ad/T2P-teaser-ljusare.png</image:loc>
      <image:title>Showcase - One experience across every screen</image:title>
      <image:caption>Shaping a connected streaming experience across TV, web and mobile.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/208a34d9-620f-44bf-b9f5-f65a920fe750/T2-brand.jpg</image:loc>
      <image:title>Showcase - Turning a brand into a digital experience</image:title>
      <image:caption>Leading Design at Tele2</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/6a235aae-47b7-462e-b977-737c62195746/SR-teaser.png</image:loc>
      <image:title>Showcase - Currently at Sveriges Radio</image:title>
      <image:caption>Leading design direction and developing design practices across digital products.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/efd3d82c-8b02-4376-a616-b53bf1d6ae00/1.png</image:loc>
      <image:title>Showcase</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/0ebaa82e-3d9a-4fb7-9e7a-7f2999c98566/2.png</image:loc>
      <image:title>Showcase</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/616f562b-ac23-48a5-95ff-210c93451b50/3.png</image:loc>
      <image:title>Showcase</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/d1a87f48-aff1-4939-b8e0-60f34045db05/4.png</image:loc>
      <image:title>Showcase</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/8887bf39-7782-4ff0-801b-16d242e411b8/Back%2Blogos%2Bcirkel.png</image:loc>
      <image:title>Showcase - Let's talk design.</image:title>
      <image:caption>Interested in my work or what I could bring to your team? Let’s connect.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.designbylinden.com/leading-design-at-tele2</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-10-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/1618083152018-W0W8XY969VQDQ77SRTPG/IMG_9675.jpg</image:loc>
      <image:title>Leading design at Tele2</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/1618080678686-KB28D7G1BV4AHBSTC3LJ/Team-org-2020.jpg</image:loc>
      <image:title>Leading design at Tele2</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/1618081640575-ZEFPARY33V8MCC4EO3AQ/workshop-studio.png</image:loc>
      <image:title>Leading design at Tele2</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/1619080949253-RSDS43806MDOVLIU3YNO/5-levels-design.png</image:loc>
      <image:title>Leading design at Tele2</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/1618082589941-8SZTXFMC4L8VAQKD813G/process.png</image:loc>
      <image:title>Leading design at Tele2</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/1618082276642-3ALSCB9R6SR2FVYAKKJI/progression.jpg</image:loc>
      <image:title>Leading design at Tele2</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.designbylinden.com/scaling-product-design-at-readly</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-11-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/e673400f-0f1d-4c7c-a4ce-81169e935c22/Readly-impact.png</image:loc>
      <image:title>Scaling Product Design at Readly - Make it stand out</image:title>
      <image:caption>Some of my impact as a design leader at Readly.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/43c8749c-aa7f-4782-861b-793d70c94e19/Ska%CC%88rmavbild+2026-11-01+kl.+20.02.38.png</image:loc>
      <image:title>Scaling Product Design at Readly - Make it stand out</image:title>
      <image:caption>Parts of the design team during a kickoff, shaping the vision.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/51426306-b6cb-485b-be42-f4399b38250b/readly-before-after.png</image:loc>
      <image:title>Scaling Product Design at Readly - Make it stand out</image:title>
      <image:caption>Visualisation of before and after state established in the Design Next level initiative.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/6ea2f49c-d096-44cb-a441-ac9611536ee2/Readly-redesign.png</image:loc>
      <image:title>Scaling Product Design at Readly</image:title>
      <image:caption>Improved visual expression – less yellow – and coherent design system across web and apps.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/f1b0bbad-f821-4511-bfcc-b6126c372736/Screenshot+2026-03-07+at+14.51.10.png</image:loc>
      <image:title>Scaling Product Design at Readly - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/c2387c4d-54b2-4f8e-a714-db60076d29a2/Screenshot+2026-03-07+at+14.51.10.png</image:loc>
      <image:title>Scaling Product Design at Readly - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/ac00bbff-6ed5-44db-bdb0-3cfb60ca4f15/readly-outcomes.png</image:loc>
      <image:title>Scaling Product Design at Readly</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.designbylinden.com/tele2-ux-brand</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-11-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/88bcb2d5-7798-4279-a662-325ba11c057b/T2-sajt-redesign.png</image:loc>
      <image:title>Tele2 UX &amp; Brand - Make it stand out</image:title>
      <image:caption>Concept illustrating the Tele2’s new experience across web, app and self-service.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/7b289ece-6561-4353-a34f-5a48f7ec24db/BrandX-logo.png</image:loc>
      <image:title>Tele2 UX &amp; Brand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/43c8749c-aa7f-4782-861b-793d70c94e19/Ska%CC%88rmavbild+2026-11-01+kl.+20.02.38.png</image:loc>
      <image:title>Tele2 UX &amp; Brand - Make it stand out</image:title>
      <image:caption>Parts of the design team during a kickoff, shaping the vision.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/6ea2f49c-d096-44cb-a441-ac9611536ee2/Readly-redesign.png</image:loc>
      <image:title>Tele2 UX &amp; Brand</image:title>
      <image:caption>Key screens to illustrate the new coherent experience across touch points and user journeys.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/51426306-b6cb-485b-be42-f4399b38250b/readly-before-after.png</image:loc>
      <image:title>Tele2 UX &amp; Brand - Make it stand out</image:title>
      <image:caption>Visualisation of before and after state established in the Design Next level initiative.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/7795b028-ac33-47d1-8423-979a10b98b95/Screenshot+2026-03-07+at+14.40.45.png</image:loc>
      <image:title>Tele2 UX &amp; Brand - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/f1b0bbad-f821-4511-bfcc-b6126c372736/Screenshot+2026-03-07+at+14.51.10.png</image:loc>
      <image:title>Tele2 UX &amp; Brand - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/c2387c4d-54b2-4f8e-a714-db60076d29a2/Screenshot+2026-03-07+at+14.51.10.png</image:loc>
      <image:title>Tele2 UX &amp; Brand - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/ac00bbff-6ed5-44db-bdb0-3cfb60ca4f15/readly-outcomes.png</image:loc>
      <image:title>Tele2 UX &amp; Brand</image:title>
    </image:image>
  </url>
</urlset>

