http://www.designbylinden.com/about daily 0.75 2026-11-03 https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/99bd0b4f-a383-4f2d-963a-28268cc66581/Screenshot+2023-10-22+at+21.20.07.png About - Helping companies create great digital experiences. http://www.designbylinden.com/showcase daily 1.0 2026-11-03 https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/cde55183-492b-443e-875c-dc66ffddfbd6/Readly-team-impact.png Showcase - Building a product design team Growing design capability, quality and collaboration across product teams at Readly. https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/8e4048ac-86d6-4510-9529-f304ff63e5ad/T2P-teaser-ljusare.png Showcase - One experience across every screen Shaping a connected streaming experience across TV, web and mobile. https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/208a34d9-620f-44bf-b9f5-f65a920fe750/T2-brand.jpg Showcase - Turning a brand into a digital experience Leading Design at Tele2 https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/6a235aae-47b7-462e-b977-737c62195746/SR-teaser.png Showcase - Currently at Sveriges Radio Leading design direction and developing design practices across digital products. https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/fc292b59-43d0-4d5c-9fa5-bfd6946b2b7b/newest01.png Showcase https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/82e990aa-81f4-4207-aa29-055a3341c746/newest02.png Showcase https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/46e1ef47-c209-43f8-831c-fee1a54082d9/newest03.png Showcase https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/0cf8a075-644d-4abd-a8cd-38e58855151e/newest04.png Showcase https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/8887bf39-7782-4ff0-801b-16d242e411b8/Back%2Blogos%2Bcirkel.png Showcase - Let's talk design. Interested in my work or what I could bring to your team? Let’s connect. http://www.designbylinden.com/leading-design-at-tele2 daily 0.75 2026-10-10 https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/1618083152018-W0W8XY969VQDQ77SRTPG/IMG_9675.jpg Leading design at Tele2 https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/1618080678686-KB28D7G1BV4AHBSTC3LJ/Team-org-2020.jpg Leading design at Tele2 https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/1618081640575-ZEFPARY33V8MCC4EO3AQ/workshop-studio.png Leading design at Tele2 https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/1619080949253-RSDS43806MDOVLIU3YNO/5-levels-design.png Leading design at Tele2 https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/1618082589941-8SZTXFMC4L8VAQKD813G/process.png Leading design at Tele2 https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/1618082276642-3ALSCB9R6SR2FVYAKKJI/progression.jpg Leading design at Tele2 http://www.designbylinden.com/scaling-product-design-at-readly daily 0.75 2026-11-03 https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/e673400f-0f1d-4c7c-a4ce-81169e935c22/Readly-impact.png Scaling Product Design at Readly - Make it stand out Some of my impact as a design leader at Readly. https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/13000cc3-5a78-4a34-b85e-31911084c09b/Screenshot+2026-03-07+at+15.13.33.png Scaling Product Design at Readly https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/43c8749c-aa7f-4782-861b-793d70c94e19/Ska%CC%88rmavbild+2026-11-01+kl.+20.02.38.png Scaling Product Design at Readly - Make it stand out Parts of the design team during a kickoff, shaping the vision. https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/1618082276642-3ALSCB9R6SR2FVYAKKJI/progression.jpg Scaling Product Design at Readly https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/51426306-b6cb-485b-be42-f4399b38250b/readly-before-after.png Scaling Product Design at Readly - Make it stand out Visualisation of before and after state established in the Design Next level initiative. https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/6ea2f49c-d096-44cb-a441-ac9611536ee2/Readly-redesign.png Scaling Product Design at Readly Improved visual expression – less yellow – and coherent design system across web and apps. https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/51ee2d88-966f-4a80-b1d2-041679f9aefc/R-MFT.png Scaling Product Design at Readly http://www.designbylinden.com/tele2-rebranding-experience daily 0.75 2026-11-03 https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/88bcb2d5-7798-4279-a662-325ba11c057b/T2-sajt-redesign.png Tele2 rebranding experience - Make it stand out Concept illustrating the Tele2’s new experience across web, app and self-service. https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/7b289ece-6561-4353-a34f-5a48f7ec24db/BrandX-logo.png Tele2 rebranding experience https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/7f72ea05-4fb2-4be3-8a67-4930721facae/BrandX-impact.png Tele2 rebranding experience https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/7a7b2f3e-bffe-4dbf-811a-c7cde52e5a87/BrandX-timeline.png Tele2 rebranding experience - Make it stand out The transformation combined design direction and shared foundations with parallel work on navigation, purchase journeys and logged-in experiences across product teams. https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/a9f65f94-910a-4f6a-a1ad-ad7ee89006c8/T2+-+moodboard.png Tele2 rebranding experience Current state of Tele2 and Com Hem and moodboard for future state. https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/a84400af-2e64-47ae-8ba9-aae0cd58d6e4/T2+-+riktningar.png Tele2 rebranding experience - Make it stand out 3 visual concepts emerged: A/ Reliable – light evolution, B/ Neumorph – shadows and highlights, C/ Darkmode – darkblue backgrounds everywhere https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/c1773f45-e66e-4e4d-af2d-8ad577f47c40/T2-Startpage.png Tele2 rebranding experience - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/1619103292878-NQAVNSGFVLFHQ1707ZCF/User-test-lookback.jpg Tele2 rebranding experience - Make it stand out We tested accessability and usability of the new visual language as well as interactions and user flows. https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/1619103192779-PK1O9UVB7TEUE0EBIMNA/design-principles.jpg Tele2 rebranding experience - Make it stand out These became a bridge between brand intention and everyday product decisions across typography, colour, layout, interaction and motion. https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/3070da98-9431-4eb3-9bbc-22b5978eadd0/T2-Designsystem.png Tele2 rebranding experience https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/c500d587-7443-41e4-bffa-7077fb25b613/T2-Desktop-largescreens.png Tele2 rebranding experience http://www.designbylinden.com/ch-play-rebranding daily 0.75 2026-11-03 https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/7d82ff80-ee18-4a9c-b595-ae8bc5bd5870/CHPlay-collection.png CH Play rebranding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/f2dcb606-a029-4acc-9a0d-4ce0b2d1dcbb/CH-Before-After.png CH Play rebranding https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/8bdc2441-b660-45c4-bab1-3e4c6710bb82/CHP-outcome.png CH Play rebranding https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/1582799338115-ABM6TU9KNR2WQYF28LGU/Screenshot+2020-02-27+at+11.28.09.png CH Play rebranding I defined a design strategy and lead activities within 3 areas: Brand, Identity and Product design to help the team with prio and framing. https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/1582743996867-PZ7BLG9HJJG003KDLRPZ/Screenshot+2020-02-26+at+20.05.41.png CH Play rebranding Framework for the product design to help designers keep focus and explore within the constraints. https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/e4f83416-29fd-417f-b33c-eb04e613e9b9/CH-logos.png CH Play rebranding - Make it stand out Early explorations of logotypes and background colors in product design to help set cornerstones for colors in the brand. https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/1582817933945-4DZKTYILN09GD7RJVCFW/Play-designers.png CH Play rebranding - Make it stand out The design team in action in workshops that helped us shape the new experience. https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/1582793080319-GGOV5Z6HF5UNPSJ4CH78/Screenshot+2020-02-27+at+09.40.21.png CH Play rebranding - Make it stand out These became a bridge between brand intention and everyday product decisions across typography, colour, layout, interaction and motion. https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/1582742255304-CLW7YFXWE7PI7LJL4ICO/Logged-out-web.png CH Play rebranding Concept design for Web Start page logged out experience in desktop resolution. https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/076c3f85-f885-42a5-893b-d76cb09067fa/CH-Storymap.png CH Play rebranding Clickable prototypes from screens like this were tested in mobile devices to get feedback from real users before taking decisions. Due to the complexity our user tests provided valuable input to product decisions and how we could simplify user flows and CTA:s for the different customer segments. https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/1582739883612-EU283H9JUWE57Y08PQZ9/Samsung.png CH Play rebranding