http://www.designbylinden.com/about daily 0.75 2026-11-03 https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/99bd0b4f-a383-4f2d-963a-28268cc66581/Screenshot+2023-10-22+at+21.20.07.png About - Helping companies create great digital experiences. http://www.designbylinden.com/work daily 1.0 2026-11-12 https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/cde55183-492b-443e-875c-dc66ffddfbd6/Readly-team-impact.png Work - Building a product design team Growing an in-house design team and strengthening design's role in product development. https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/8e4048ac-86d6-4510-9529-f304ff63e5ad/T2P-teaser-ljusare.png Work - One experience across every screen Leading a streaming redesign across six platforms, from brand and UX to product delivery. https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/208a34d9-620f-44bf-b9f5-f65a920fe750/T2-brand.jpg Work - One brand, one digital direction Leading Design at Tele2 https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/6a235aae-47b7-462e-b977-737c62195746/SR-teaser.png Work - A new digital direction for Sveriges Radio Shaping the visual experience hands-on, then guiding its evolution through designers and product teams. https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/fc292b59-43d0-4d5c-9fa5-bfd6946b2b7b/newest01.png Work https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/82e990aa-81f4-4207-aa29-055a3341c746/newest02.png Work https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/46e1ef47-c209-43f8-831c-fee1a54082d9/newest03.png Work https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/0cf8a075-644d-4abd-a8cd-38e58855151e/newest04.png Work https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/8887bf39-7782-4ff0-801b-16d242e411b8/Back%2Blogos%2Bcirkel.png Work - Let's talk design. Interested in my work or what I could bring to your team? Let’s connect. http://www.designbylinden.com/leading-design-at-tele2 daily 0.75 2026-11-12 https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/1618083152018-W0W8XY969VQDQ77SRTPG/IMG_9675.jpg Leading design at Tele2 https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/1618080678686-KB28D7G1BV4AHBSTC3LJ/Team-org-2020.jpg Leading design at Tele2 https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/1618081640575-ZEFPARY33V8MCC4EO3AQ/workshop-studio.png Leading design at Tele2 https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/1619080949253-RSDS43806MDOVLIU3YNO/5-levels-design.png Leading design at Tele2 https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/1618082589941-8SZTXFMC4L8VAQKD813G/process.png Leading design at Tele2 https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/1618082276642-3ALSCB9R6SR2FVYAKKJI/progression.jpg Leading design at Tele2 http://www.designbylinden.com/scaling-product-design-at-readly daily 0.75 2026-11-12 https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/b47c7d04-3748-4d73-acb6-e62c73133dc4/R3-teaser.png Scaling Product Design at Readly - Make it stand out Some of my impact as a design leader at Readly. https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/cde55183-492b-443e-875c-dc66ffddfbd6/Readly-team-impact.png Scaling Product Design at Readly https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/13000cc3-5a78-4a34-b85e-31911084c09b/Screenshot+2026-03-07+at+15.13.33.png Scaling Product Design at Readly https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/43c8749c-aa7f-4782-861b-793d70c94e19/Ska%CC%88rmavbild+2026-11-01+kl.+20.02.38.png Scaling Product Design at Readly - Make it stand out Parts of the design team during a kickoff, shaping the vision. https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/42f964ee-b946-439a-8ceb-22bb00dacfe4/teams-setup.png Scaling Product Design at Readly I created a presentation to illustrate new ways of working, introducing senior designers to product trios. https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/51426306-b6cb-485b-be42-f4399b38250b/readly-before-after.png Scaling Product Design at Readly - Make it stand out Visualisation of before and after state established in the Design Next level initiative. https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/6ea2f49c-d096-44cb-a441-ac9611536ee2/Readly-redesign.png Scaling Product Design at Readly Improved visual expression – less yellow – and coherent design system across web and apps. https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/51ee2d88-966f-4a80-b1d2-041679f9aefc/R-MFT.png Scaling Product Design at Readly http://www.designbylinden.com/tele2-rebranding-experience daily 0.75 2026-11-12 https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/88bcb2d5-7798-4279-a662-325ba11c057b/T2-sajt-redesign.png Tele2 rebranding experience - Make it stand out Concept illustrating the Tele2’s new experience across web, app and self-service. https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/7b289ece-6561-4353-a34f-5a48f7ec24db/BrandX-logo.png Tele2 rebranding experience https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/7f72ea05-4fb2-4be3-8a67-4930721facae/BrandX-impact.png Tele2 rebranding experience https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/7a7b2f3e-bffe-4dbf-811a-c7cde52e5a87/BrandX-timeline.png Tele2 rebranding experience - Make it stand out The transformation combined design direction and shared foundations with parallel work on navigation, purchase journeys and logged-in experiences across product teams. https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/a9f65f94-910a-4f6a-a1ad-ad7ee89006c8/T2+-+moodboard.png Tele2 rebranding experience Current state of Tele2 and Com Hem and moodboard for future state. https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/a84400af-2e64-47ae-8ba9-aae0cd58d6e4/T2+-+riktningar.png Tele2 rebranding experience - Make it stand out 3 visual concepts emerged: A/ Reliable – light evolution, B/ Neumorph – shadows and highlights, C/ Darkmode – darkblue backgrounds everywhere https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/c1773f45-e66e-4e4d-af2d-8ad577f47c40/T2-Startpage.png Tele2 rebranding experience - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/1619103292878-NQAVNSGFVLFHQ1707ZCF/User-test-lookback.jpg Tele2 rebranding experience - Make it stand out We tested accessability and usability of the new visual language as well as interactions and user flows. https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/1619103192779-PK1O9UVB7TEUE0EBIMNA/design-principles.jpg Tele2 rebranding experience - Make it stand out These became a bridge between brand intention and everyday product decisions across typography, colour, layout, interaction and motion. https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/3070da98-9431-4eb3-9bbc-22b5978eadd0/T2-Designsystem.png Tele2 rebranding experience https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/c500d587-7443-41e4-bffa-7077fb25b613/T2-Desktop-largescreens.png Tele2 rebranding experience http://www.designbylinden.com/ch-play-rebranding daily 0.75 2026-11-12 https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/7d82ff80-ee18-4a9c-b595-ae8bc5bd5870/CHPlay-collection.png CH Play rebranding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/f2dcb606-a029-4acc-9a0d-4ce0b2d1dcbb/CH-Before-After.png CH Play rebranding https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/8bdc2441-b660-45c4-bab1-3e4c6710bb82/CHP-outcome.png CH Play rebranding https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/1582799338115-ABM6TU9KNR2WQYF28LGU/Screenshot+2020-02-27+at+11.28.09.png CH Play rebranding I defined a design strategy and lead activities within 3 areas: Brand, Identity and Product design to help the team with prio and framing. https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/1582743996867-PZ7BLG9HJJG003KDLRPZ/Screenshot+2020-02-26+at+20.05.41.png CH Play rebranding Framework for the product design to help designers keep focus and explore within the constraints. https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/e4f83416-29fd-417f-b33c-eb04e613e9b9/CH-logos.png CH Play rebranding - Make it stand out Early explorations of logotypes and background colors in product design to help set cornerstones for colors in the brand. https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/1582817933945-4DZKTYILN09GD7RJVCFW/Play-designers.png CH Play rebranding - Make it stand out The design team in action in workshops that helped us shape the new experience. https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/1582793080319-GGOV5Z6HF5UNPSJ4CH78/Screenshot+2020-02-27+at+09.40.21.png CH Play rebranding - Make it stand out These became a bridge between brand intention and everyday product decisions across typography, colour, layout, interaction and motion. https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/1582742255304-CLW7YFXWE7PI7LJL4ICO/Logged-out-web.png CH Play rebranding Concept design for Web Start page logged out experience in desktop resolution. https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/076c3f85-f885-42a5-893b-d76cb09067fa/CH-Storymap.png CH Play rebranding Clickable prototypes from screens like this were tested in mobile devices to get feedback from real users before taking decisions. Due to the complexity our user tests provided valuable input to product decisions and how we could simplify user flows and CTA:s for the different customer segments. https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/1582739883612-EU283H9JUWE57Y08PQZ9/Samsung.png CH Play rebranding http://www.designbylinden.com/shaping-and-scaling-design-at-sr daily 0.75 2026-11-12 https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/a82bf25b-ffd6-46df-aff6-7fbccb5b0455/SR-mobile-apps-2.png Shaping and Scaling Design at SR - Make it stand out Some of my impact as a design leader at Readly. https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/1b5fe068-79e4-4ffc-a8ba-3dd04c93ef19/SR-change-slide.png Shaping and Scaling Design at SR https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/231746b3-f524-429f-aa4b-413a442f22ed/SR-impact.png Shaping and Scaling Design at SR https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/fb9224ff-1054-45d5-be67-7b5d27898871/SR-Framing-short.png Shaping and Scaling Design at SR https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/6000c6ab-d355-482a-a5f9-89edb2e11f4d/SR-Color-analysis.png Shaping and Scaling Design at SR Sveriges Radio's existing colour palette wasn't designed for the needs of digital interfaces. We identified the need for a more flexible system that could support different content types, clear visual hierarchy and both light and dark modes. https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/09f4b464-a183-4312-a16c-222f34a01847/SR-Typografi.png Shaping and Scaling Design at SR We built on Sveriges Radio's existing serif and sans-serif typefaces, expanding the range of weights to create stronger hierarchy, greater flexibility and a more distinctive editorial expression across the product. https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/46a2d0be-16f7-4a5d-88bf-d15fd1cebfc1/SR-Color-rules-1.png Shaping and Scaling Design at SR https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/fd4c8361-6790-4de4-86cb-a5445759b7af/SR-color-rules-2.png Shaping and Scaling Design at SR We explored different shades of blue to translate Sveriges Radio's brand identity into a digital colour system. The final direction combined neutral tones for larger surfaces with a less saturated Silver Blue as a distinctive brand colour, balancing identity with content readability. https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/9d910468-5eb3-4f01-8716-5d0020261f66/SR-blue1-2.png Shaping and Scaling Design at SR https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/2e444273-9266-4250-88d4-0a0363a5facd/SR-colors-3-4.png Shaping and Scaling Design at SR Early concepts explored more saturated colours, but we found that they created an overly tabloid expression and competed with the content. We moved towards a more restrained palette, introducing Silver Blue as a distinctive colour that works across light and dark modes. https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/5c82a30a-6b7e-4c87-81c5-4925394844e0/SR-3-vyer.png Shaping and Scaling Design at SR We explored how news, podcasts and live radio could share a coherent visual language while retaining their individual character. Straight and rounded image shapes helped connect the experience to Sveriges Radio's visual identity. https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/5d9d13d2-be15-4d76-8f69-8cbade52ed26/SR-breakpoints-clean.png Shaping and Scaling Design at SR We retained the existing breakpoints while refining the grid and spacing system to create more consistent, flexible layouts across native apps and web, accommodating different screen sizes and content types. https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/087e2df1-91a4-4ae6-bb9a-3638c64ea67f/SR-iteration-player.png Shaping and Scaling Design at SR The original colour system used different Silver Blue shades for light and dark modes to maintain contrast. When users found the lighter player background too bright, we made a deliberate exception, using the darker Silver Blue in both modes. This addressed the feedback while maintaining a consistent visual identity. https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/7c711f93-bb7e-4ef0-a89b-d4b04272374c/SR-apps-3-screens.png Shaping and Scaling Design at SR https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/3f6736e6-3008-4427-a600-ddde4158b605/SR-principles.png Shaping and Scaling Design at SR Four design principles to guide decisions and create a shared understanding of design quality. https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/f206f1b8-8979-4895-8976-a9a7c1ef091a/SR-liq-mob.png Shaping and Scaling Design at SR I framed the initial design direction for the navigation update, combining Apple's Liquid Glass with a clearer structure, more rounded shapes and easier thumb access to key destinations. A product designer then developed the solution with the app team, and usability testing helped validate the navigation structure. https://images.squarespace-cdn.com/content/v1/57038d79a3360c0321e418a0/b745237c-7977-4a80-8a25-1633208b0b54/SR-DR-WS.png Shaping and Scaling Design at SR Workshop output mapping five perspectives on live reporting, helping us identify opportunities and frame the questions for further design exploration.