Hi, I’m Per 👋🏼

I'm a product design leader who enjoys helping teams solve complex problems and turn them into products people understand and trust.

Over the past 25+ years I've worked across media, telecom and fintech — sometimes as a hands-on designer, sometimes leading design teams, and often somewhere in between. I believe the best product decisions are made close to the users, the product and the people building it.

I've worked with organisations including Sveriges Radio, Readly, Tele2, Viaplay, SVT, Aftonbladet and SEB, helping them shape products, strengthen design capability and build better collaboration across product, design and engineering.

Let's talk
per@designbylinden.com