I help organisations build strong design teams and build better digital products — especially in complex media and content platforms.
With 25+ years of experience across media, streaming and subscription platforms, I work closely with product and engineering leaders to shape product direction and raise the quality of the user experience.
Selected work
Scaling product design in a global content platform
Strengthening design as a strategic capability in product development while improving the product experience for millions of readers worldwide.
Building a design organisation
Defining design culture, teams and processes at scale for e-commerce and streaming products.
Worked with
Tele2 · Readly · Sveriges Radio · SVT · Viaplay · Aftonbladet · SEB
How I Lead Design
My work typically focuses on four areas when helping organisations improve their digital products.
Product partnership
Working with product and engineering leadership.
Design direction
Defining product vision and experience principles.
Systems
Design systems and scalable design practices.
Scaling teams
Building design organisations and coaching designers.