Rethinking the live TV experience
Bringing the simplicity of traditional channel surfing into a modern streaming experience.
Role
Visual Designer
Company
Viaplay
Focus
Interaction design, visual direction, cross-platform experience
My role
I helped shape the visual direction for a new live TV experience within Viaplay, working closely with UX designers, product and engineering.
My focus was translating the interaction concept into a clear, intuitive interface across devices, exploring visual approaches and refining the experience through prototyping and user feedback.
The challenge
Traditional TV makes it easy to switch channels and discover what's on. Streaming offers more choice and control, but often requires more effort to find something to watch.
We wanted to combine the immediacy of live TV with the flexibility of on-demand content, while creating a consistent experience across devices.
Exploring a new interaction model
The team explored a grid-based experience bringing live channels and catch-up content together.
Users could browse and switch between programmes with simple swipes, start watching immediately and connect playback to a larger screen.
Storyboards and user journeys helped us define the experience before moving into visual exploration and interactive prototypes.
Browse without committing. A visual grid made it easy to explore live channels and catch-up content.
Connect the small and big screen. The tablet could act as a companion while content played on the TV.
Make watching immediate. Simple swipes and instant playback brought the experience closer to traditional TV.
From concept to product
We combined external research and benchmarking with iterative prototyping and user testing.
The findings informed the visual direction and interaction design. Together with product owners, developers and other stakeholders, we defined the scope and developed the experience incrementally.
My work focused on making the interface intuitive, visually coherent and adaptable across devices.
Outcome
We launched a new live TV experience within Viaplay, combining linear channels and catch-up content in a single interaction model.
The project demonstrated how early exploration, user testing and close cross-functional collaboration could turn an ambitious concept into a working product.
It also strengthened my experience in defining visual frameworks for complex, multi-device interactions.