For companies that need a Head of Design – as interim or for complex projects.

• I support scaleups and teams in transition

• I help establish structure, mature design practices

• I create visions and frameworks to align with strategy and stakeholders

I evolve visual identities to work consistently across web, app and product UI.

• Design direction rooted in brand strategy

• Visual systems for scalable use in digital products and marketing

• Implementation in Figma, with dev handoff and design tokens if needed

Hands-on design work for complex services – from first insight to delivered value:

• Discovery & UX research

• Product strategy and prioritization

• Designing for news, media, streaming, e-commerce and finance products

I help your team move faster with a flexible, consistent design foundation:

• System audits and UI inventory

• Figma libraries and tokens

• Governance and documentation

Build stronger design culture and shared understanding:

• UX maturity mapping

• How to show the value of design

• Team alignment sessions with product, tech and design

• Facilitating design sprints, discovery workshops