A product design leader who still believes the best design decisions are made close to the product, the users and the team.
I help product teams simplify complexity, make better product decisions and build digital experiences people understand and trust.
Selected work
Helping millions discover content across a global reading platform
Improving content discovery, product quality and design consistency across a platform used by millions of readers.
Designing a simpler streaming experience across TV, web and mobile
Redesigning navigation, content discovery and interaction patterns to help users spend less time browsing and more time watching.
Building a product design organisation at scale
Scaling a team of designers while introducing shared practices, stronger product collaboration and a more consistent way of building digital products.
Worked with
Sveriges Radio
Readly
Tele2 / Com Hem
Viaplay
SVT Nyheter
SEB
My approach
2
Simplify
Reduce complexity through better structure and interaction.
1
Understand
Start with the right problem before designing the solution.
4
Enable
Help Product, Design and Engineering make better decisions together.
3
Scale
Build systems that improve quality across products.