PRODUCT DESIGN LEADER
A designer at heart.
I build strong teams, shape digital experiences and turn product ambition into meaningful outcomes.
Building a product design team
Growing an in-house design team and strengthening design's role in product development.
One experience across every screen
Leading a streaming redesign across six platforms, from brand and UX to product delivery.
One brand, one digital direction
Aligning product experiences and design systems following the Tele2 and Com Hem merger.
Currently at Sveriges Radio
Shaping design direction and strengthening design's role across digital product teams.
My approach
Frame
Make sense of signals, balance user, product and technical needs, and define the right problem to solve.
Explore
Turn insights into concepts, prototype and test ideas early, using research and AI to explore possibilities.
Refine
Challenge assumptions, learn from feedback and simplify solutions through iteration.
Enable
Build alignment, systems and ways of working that help teams deliver quality and scale impact.
Let's talk design.
Interested in my work or what I could bring to your team? Let’s connect.